The Journey

I am an Oregon native that spent my formative years in my hometown of Bend, Oregon, riding bikes and skateboards, playing music, building computers, tearing apart old cars or appliances or pretty much anything I could use tools on. Learning the mechanics of computers and cars before the days of forums and YouTube taught me problem solving and resourcefulness, things I apply to my design and direction career daily. Extra curricular activities like academic competitions and playing music in bands gave me essential skills in learning to work with a team, knowing when to lead, and knowing when to let others shine.

I founded a consulting business right after high school, building and fixing computers for both residential and commercial clients. Not long after that began to grow, I took an IT admin job at a local ad agency run by escapees from major firms like Publicis and Saatchi & Saatchi. My thirst for knowledge drove me to pick up a few graphic design tips and tricks, and eventually I dug myself in as a graphics intern, then a production designer. I soaked in all the knowledge I could from these great and generous mentors that ran and worked for the company.

Fast forward a few years, and I had found myself as one of the core members of the design team, and the little agency in Bend was growing enough to acquire a shop in Portland. Once we had merged, I began working on Nike toolkits, first as a designer and later as an art director. That work experience led me to get take a role as an art director for the adidas Global Brand Design department, eventually leading me to work at agencies serving that adidas business as a creative director.

The Process

The awareness and problem solving skills I developed young still inspire my approach to the design and strategy work I do today. I like to quietly soak all available information, including that delivered between the lines. I tend to write my way into concepts, often starting with a headline or theme before gathering visual inspiration. From there I like to start connecting the dots, finding connections from my initial brainstorm to the brief and the desk research I’ve done about the brand or product, as well as ensuring the ideas fit or can be shaped to the strategy.

The Fuel

Outside of the office I still love playing music, though mostly with my children these days. You can also find me in the garage, trying to build a new dresser for my partner or fixing up and refreshing my old Toyota Land Cruiser. I’m constantly on the hunt for a problem to solve, an idea to flesh out, or a new ability to unlock, on and off the job.