Additional Art Direction + Design: Colleen McClain, Brent Coffman
adidas Ultraboost Energy Takes Over Campaign
Design implementations of the seasonal refresh of the Energy Takes Over Ultraboost campaign. Alongside design execution from concept to production for the KVs and social videos, I found a technique to mirror the in-camera look of reeded glass to be used in social and moving content executions. I also handled the on set direction with the footwear images, as well as color work and retouching direction.