adidas Ultraboost Run Greatness campaign
For adidas' second seasonal Ultraboost running shoe campaign, I was involved with concept development, art direction of both footwear and action photoshoots, layout, retouching and compositing as well as proposal development and creation of the final toolkit. "Run Greatness" was developed to support the shoe's positioning as the greatest running shoe ever. We put runners in the Ultra Boost, in the greatest city on earth, at daybreak, one of the most remarkable moments of any day.