Gerber Camp Cook Collection

When Gerber came for launch strategy and creative assets to launch its first, packable camping cookware collection, we came up with Pack Together, a campaign to highlight the cookware's product features as well as a nod to the fun of camping with friends and family.

Role: Creative Direction & Motion Design

AD: Brandon Chivers. Writer: Kyle Sundby. 3D renders and animation: Dana Bainbridge

We imagined and executed "Pack Together," a campaign that engaged Gerber's expanding outdoor audience across all consumer touchpoints. We developed photo and video assets, product explainer videos, paid and organic social, ecom and display ads for a campaign as varied as the tools in the Compleat Camp Cook Set they launched. Out message: whether you're preparing a quick meal, cooking up a campsite spread, or serving several courses for the whole family, Gerber gives you all the tools you need to enjoy a full culinary experience on your next outdoor adventure.

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