adidas NYSP Retail Refresh

adidas wanted to switch the physical location of a great deal of product within the NYSP retail store. They asked us to help reset the layout and bring a few of the marquee wall locations to life to match the products that would appear near them. We got to work, using iconography and localization to help create compelling storytelling spaces.

The 3D “shoebox” wall was a hit and we in turn built a similar installation at other retail doors. We also took great pride in getting to deliver the Official Match Balls display - a compelling way to relate adidas’ World Cup history to nearby soccer products.