adidas Pride Campaign

We were on tap for the Retail component of this campaign when we got the call to tackle the all of the creative direction - in a hurry. We handled the content from top to bottom here, from campaign creative direction, to photo art direction and capture, video and moving content, campaign toolkit and guidelines, flagship retail buildouts, even a seeding kit to build hype.

A passion project as much as a product drop, we were able to dig in and find some interesting stories to tell, including the product print designer's own inspiration, and featuring adidas’ own employees in the photoshoot.

A bold approach to color and pattern on the product provided the inspiration for the campaign, leveraging the vibrant colors to make a splash while staying away from the Pride flag design that is so often (over)used.