Reebok Classics Basketball

Giant content-creation task with three footwear silhouettes, nine colorways, eight models including two kids, four locations, three photographers (Atiba Jefferson, Ben Werth, Brendan Coughlin, and a videographer (Ty Evans). We threw down on a crazy organizational puzzle to make content to be used on own media and partner social (Foot Locker, DIck's, Footaction, and more).